Member-only story

An Accountant’s Manifesto: David Boyar’s Journey to Transform the Profession

Heather Smith

·

Follow

4 min read

·

Feb 12, 2024

--

Share

“If you’re going to sell to accountants, and you’re going to position yourself as “I’m an escaped accountant” you’re saying to your customer I got sick of what you’re doing. I look down on you. I’m doing something different. I mean, it’s ridiculous. It’s just ridiculous.” — David Boyar, CEO of ChangeGPS.

“The data that sits inside these companies is impressive. And the senior people should understand the right insights from them and come up with the right marketing messages. But for a long time, we had a situation where, to quote my friend, Paul, fear-selling worked; you have to change, or else you know the death of this stuff works as clickbait, but it created a negative culture in the accounting mindset.” — David Boyar, CEO of ChangeGPS.