Developing and Keeping a Competitive Advantage | TIF24

Today, I’m sharing a recording of a keynote titled “Developing and Keeping a Competitive Advantage,” given by Philip Fierlinger, co-founder of Upstock and Xero.

Philip Fierlinger discusses his experiences and insights on developing and maintaining a competitive advantage in the technology and accounting sectors. He shares his journey from working on the first smartphone at General Magic to co-founding Xero and Upstock. The talk focuses on creating extraordinary user experiences, transforming pain points into pleasurable experiences, and adhering to a strong vision and values.

Highlights from the session include:

• Developing and maintaining a competitive advantage, drawing from his extensive experience in the tech and accounting industries.
• Unfolding his journey from working on General Magic’s first smartphone to co-founding Xero and Upstock, highlighting key milestones and lessons learned.
• Explaining how to transform technology into “magic” through exceptional user experience design, making technology seamless and user-friendly.
• Showcasing how Xero succeeded by turning the painful process of bank reconciliations into a pleasurable and engaging experience, fundamentally changing the perception of accounting software.