Industry Disrupting CFO Advisor Kicking Goals | Sarah Lawrance

“I’m a big fan of G-Accon. I love that tool. It’s such a beautiful little connector that we pull lots of data out. We use it with Google Sheets. The creatives love Google Sheets, and they love Xero. So to link those two up and then manipulate those into our own models is a massive win for us.”

- Sarah Lawrance, Founder & CEO of Hot Toast.

Today, I’m speaking with Sarah Lawrance, Founder and CEO of Hot Toast. In this episode, we discuss . . .

• Her journey from a childhood fascination with business to becoming a Certified Practising Accountant (CPA) and founding her firm Hot Toast.
• Formative career experiences in Australia, London, and fast-growth startups inspired her to start her own business.
• Her role as a CFO for rapidly growing businesses, helping clients scale through advisory services, reporting, and finance team development.