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Live from the Festival of Accountants and Bookkeepers

Heather Smith
2 min readMay 11, 2024

“We’ve always wanted to grow, and you could accelerate growth. Now we know the formula. Cash will help with that. But we’re also developing a technology platform. We started on the investment circuit. It’s part of the journey”.

- Lucy Cohen, Co-founder and CEO of Mazuma.

Today, I’m bringing you live interviews from the Festival of Accountants and Bookkeepers in Birmingham in March 2024. The event was hosted by brilliant people from the UK’s premier online accounting news site, AccountingWeb.co.uk.

This podcast is the first in a three-part series of interviews I did from the floor. In this episode, I discuss launching a UK version of XBert, a founder’s funding journey, updates on Sage products, and Richard Sergeant’s advice for vendors. There are also insights covering compliance, automation, growth, and more.

  • Interview with Will Rush — GM(UK) for XBert, discussing launching their platform in the UK
  • Conversation with Lucy Cohen — Co-founder and CEO of Mazuma, about starting her business and her recent funding journey (Featuring Alex Falcon Huerta)

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Heather Smith
Heather Smith

Written by Heather Smith

Sharing insights & education about Accounting Apps via this super useful newsletter http://HeatherSmithAU.com people actually look forward to receiving.

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