MediaPhones, Accounting Dashboards & Digital Marketplaces: The Design Journey of Xero’s Co-Founder | Philip Fierlinger

“Accounting software should not be about the purpose of accounting software. It shouldn’t be about paying taxes. It should be about running your business. And so if cash is the most important thing you need to understand about your business, you need to have as close to real-time visibility on your cash as possible”.

– Philip Fierlinger, Co-Ceo of UpStock

Xero co-founder Philip Fierlinger shares the story behind building one of the world’s most successful accounting platforms. He discusses his early inspiration from car dashboards and the gamification of bank reconciliations. Fierlinger also reveals how his latest startup transforms the inefficient B2B food ordering process and levels the playing field for small suppliers.

Many of our listeners will know Philip Fierlinger as one of the five co-founders of Xero, but let me share with you a bit of background about Philip: