Reinventing Forecasting & GSheets Integration Served With Chilled Tea Leaf 🍵 Vodka | Geoff Baker

“We believe that we’ve reinvented a better way to forecast. So this is a three-way longer-term forecasting. We won’t help you work out if you’re gonna meet payroll at the end of the week, but we will help you work out if you can afford to open a new location or hire a new employee or a new asset. And the way we do that is through two layers of the forecast.”

– Geoff Baker, Fathom.

As you will be aware, I strategically partner with a number of Accounting Apps in the community and one of them is Fathom. Geoff Baker, Global Head of Customer at Fathom joined me today.

Geoff has a unique and diverse background, with leadership roles in FMCG, Telco and, for the last 6 years, accounting software. He has managed multi-billion dollar budgets but is most at home in scale-up companies, devising customer-centric strategies for growth and building high-performing teams who love their work. Originally from the UK, Geoff lives in Brisbane, Australia with his wife, 3 daughters and two dogs.