“There’s an oversaturation of average content out there at the moment. But what we want to read is human-led content. Because it will be authentic and it will resonate. It can be short. It can be long. It’s that human-led raw, authentic content that will connect you with your brand and with your community.”
– Heather Smith, Founder at Anise Consulting.
In this episode, I’m sharing my talk on Content Creation for Building Your Brand at the Tropical Innovation Festival in Cairns in May ‘23.
I talk about:
- Robot vs. human-led content.
- How to leverage ChatGPT and other tools in your content creation process.
- Questions are a gift, how to leverage them in your content.
- Recycle, Reuse and Repurpose content
- Being clear on the brand and image you want to present to the world.
- It’s also brimming with…
