The Power of Strategic Forecasting | Darren Glanville

“Data is everywhere. It’s ubiquitous. What we have to do is add context to that data so that we can synthesise it and understand it. Once we start to do that, then we start to see patterns. And once we see patterns, then we can start to get a little bit of knowledge. It’s about having that data synthesised so you can make informed decisions.”

— Darren Glanville Country Manager — UK & EMEA at Fathom.

Joining me today is Darren Glanville Country Manager — UK & EMEA @ Fathom. Darren is no stranger to the accounting profession and has more than twenty years of experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region and is passionate about leveraging technology to drive better business outcomes. Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and a tech geek, you can find Darren walking his dogs on the beach near his home in Northumberland in the early…