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The Tanda Story: From University Bar to Brisbane Skyline | Alex Ghiculescu

Heather Smith
3 min readOct 4, 2023

“The biggest thing I’ve learned is that it’s really practical to do things 10 to 100 times faster than other companies. The nature of software lends itself to significant differences in speed. We’ve been able to internalise, lean into that and work more quickly and productively than the competition. That’s much more effective than prioritising”.

– Alex, Co-founder at Workforce and Tanda

Today, I’m speaking with Alex Ghiculescu, co-founder of both Tanda and Workforce.com. Alex is known for blogging and has a Substack newsletter where he shares stories from his 10+ years of building Tanda. Additionally, through Keen Strategies, Alex invests in B2B SaaS companies offering early-stage investments alongside technical and operational experience. In 2012 he received a distinction Bachelor of Business and Information Technology, Software Engineering from QUT (Queensland University of Technology).

Tanda is an Australian Payroll, Rostering, and HR software designed for businesses that employ hourly workers. The company is…

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Heather Smith
Heather Smith

Written by Heather Smith

Sharing insights & education about Accounting Apps via this super useful newsletter http://HeatherSmithAU.com people actually look forward to receiving.

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